SiSi, the allied brand of Uruguayan women and recognized as a specialist in underwear, pajamas, swimsuits and sportswear for the whole family, presented its new fitness collection for spring 2023.
The campaign aims to focus on what matters: how movement can help you get closer to your inner connection and recharge. The fitness line’s spring 2023 collection – like all of the brand’s collections – was designed on site by the SiSi product team. “The Spring 2023 collection of the fitness line, like all our collections, is the result of the efforts and commitment of our local SiSi design team. In every garment you can find the perfect combination of fashion and functionality,” said Cecilia Cascardi, product manager of the brand.
The collection is dominated by trendy neon colors, along with the usual essentials: tops, T-shirts, leggings, shorts, sweaters and jackets. In addition, the printed garments stand out, equipped with JFU technology – which allows better sweat absorption and greater elasticity – and are suitable for both sports activities and casual looks for everyday life.
Florencia Ferrari, Marketing Manager at SiSi, explained: “Our new fitness line is much more than just sportswear. It reflects our commitment to empowering women through fitness and style. “Sport is an action we perform ourselves and for ourselves, and this collection reflects that commitment to authenticity and personal well-being.”
As part of this launch, the brand is offering a 25% discount on select fitness products. For Santander customers, the discount increases to 30% with credit or debit cards.