as Lumia Update Microsoft recently renewed its rights to the “xCloud” trademark. It is clear from the description that the term continues to be used in relation to entertainment services, including video games made available online. However, the Redmond company currently offers its own game streaming service under the name Xbox Cloud Gaming. However, the service is not advertised using the code name Project xCloud, which was used during development.
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Since the xCloud designation is more unique than the official name, Windows Central says it’s conceivable that Microsoft will offer the game streaming service under the old code name in the future. By renewing the trademark application, Redmond Company confirms that they intend to continue using the term. However, it is believed that the trademark was renewed only so that competitors would not have the opportunity to incorporate the designation into their products.
Although the official name is Xbox Cloud Gaming, the service is often referred to as xCloud, particularly by the community. The related subreddit was also named after the code. The term also appears in many search queries. It was only the Fortnite integration in May 2022 that caused users using Google to search for the official term “Xbox Cloud Gaming” more often than “xCloud”.