Nothing brings the world closer together like the Olympics. Or, at least in the US, a single sport at the Winter Olympic Games.
91 different national federations are participating in 15 different sports At this year’s Winter Games in Beijing, China. And according to a recent Google Trends analysis by travel perks research company UpgradedPoints, figure skating is — by far — the nation’s most-searched Winter Olympic sport, taking place in 23 different U.S. states over the past five years. Search volume tops.
Nationwide viewership appears to be in line with the results: at the 2018 Winter Olympics in Pyeongchang, South Korea, figure skating was one of only two events with increased viewership compared to the 2014 Games, according to a Vox analysis of NBC data. Was.
According to the International Olympic Committee, figure skating is “synonymous” with international quadrennial competition as the oldest sport in the Winter Olympic programme, first contested at the 1908 Games. It is also a relative novelty compared to some other sports: viewers often do not get to see figure skating on television, while sports such as ice hockey are often televised due to the NHL.
Luge was the second most searched sport in the analysis, topping the charts in nine states. Ice hockey, which ranks third, was the most searched for in four states: Arizona, New Hampshire, New Jersey and Pennsylvania.
Alpine skiing, cross country skiing, ski jumping and curling all received honorable mentions. Not many sports made it to any state’s most-searched list, including skeleton, speed skating, and snowboarding.
Some of the popularity appears to be geographically based. For example, ice hockey fans seem to be mostly grouped in the Northeast. And it appears that Luge’s has a fan base in the Southeast, topping searches in Georgia, Alabama, and Mississippi.
At the 2018 Games, Team USA figure skaters won two bronze medals. Team USA luger Chris Mazzer captured the silver medal, and the US women’s ice hockey team won the gold medal.
If you want to watch this year’s figure skating finals, here’s what they air on NBC and Peacock, All Time Eastern:
- Women’s Free Skate, Pairs Free Skate, and Ice Dance Free Dance Team Events: February 6th at 8:15 pm
- Men’s Free Skate: February 9 at 8:30 pm
- Ice Dance Free Dance: February 13 at 8:15 pm
- Women’s Free Skate: February 17th at 5 a.m.
- Pairs Free Skate: February 19 at 6am
The rest of the game can also be seen on NBC’s television program. This year’s Olympics will conclude on February 20, followed by the Paralympic Games in Beijing next month.
Disclosure: CNBC Make It parent company NBC Universal is the owner of NBC Sports and NBC Olympics. NBC Olympics is the US broadcast rights holder for all Summer and Winter Games until 2032.
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