NEW YORK – Your palate may soon be your ticket to a concert.
Amazon says it is bringing its palm-recognition technology to the Red Rocks Amphitheater in Denver and it will be available at other venues in the next few months. This first technology, called Amazon One, will be used outside some of Amazon’s stores, where shoppers can pay for groceries and snacks by swiping the palm of their hand.
From Tuesday, concertgoers at Red Rocks can sign up to connect their hands to a listing account by placing their hands on a device. They only need to sign up once and then use the palm of their hand to go to other shows and events at the venue. You do not need an Amazon account to use it.
Amazon Entertainment has signed an agreement with AEG to bring technology to the Red Rocks, which sells tickets on AEG’s ticketing site AXS.
AXS CEO Brian Perez said other locations plan to add technology in the coming months but he declined to say where or how many. AEG partners with more than 350 stadiums and theaters around the world.
Concert passengers can get their seats faster with the palm of their hand than holding their phone to an attendant to scan a bar code, Perez said. Those who want to scan the palm of their hand will have a separate lane for entry.
“You don’t have to carry your phone around,” Perez said. “Your hands are always attached to your body.”
Privacy experts have warned against companies that use biometric data such as Face or Palm Scan because of the risk of hire and theft. Amazon says it keeps Palm images in a secure part of its cloud and does not store data on the Amazon One device. Users can ask for their data to be deleted at any time, Amazon said.