Sunday, December 10, 2023

Zana, the brand that beats Zara in the UK

  • Zara is considered one of the most valuable brands in the world. apparel according to an estimate of brand finance,
  • Statista already has estimates for expected revenue in the clothing market, especially for its platform’s customers.
  • A McKinsey investigation identified challenges and opportunities for fashion brands.

wanted to stop the brand Zana’s house get their registration in the United Kingdom, on the grounds that they are conceptually similar names, but the makers of this brand beat the prodigal daughter of Inditex.

The case is one of several that brought Inditex to court, proving just how important design and industrial assets are in fashion. Currently, figures are handled which are higher than expected in earnings $265 billion, in only apparel For this 2022,

launch a. is part of study what politician Holds exclusively for customers of its platform, reports a decline in footwear segment, as revenue from it is expected to go 64 million MD In 2022 One 63 Lakh 400 MD In 2023,

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Amidst these speculations, competition between brands leads many of them to adhere to unique conditions in the market, for a key concept and that is the importance of fashion design, as consumer interest and popularity depend on it. does.

Zana’s house started in 2018 As a brand and now having left the peace of your storefront face to face, it is legally allowed to register your name Jaras The area to which the brand is accustomed because of its global dimension: the courts.

The Inditex brand claimed that due to the similarity with its name and that it was a conceptually similar name, it could not be registered, hence its manufacturer. amber cotrisBased in Darlington and who chose to represent herself, she won the case because of the evidence she used, such as the fact that Zana means angel in Albanian, the language of her husband, and an argument with which she carried out this legal process. ,

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Zana’s case is not the first case in court And that’s where the company created by Amancio Ortega gets involved. We have already seen other cases such as conflicts with them OTBthe italian group that owns the trademark marni You diesel,

OTB argued in its legal disagreement with Zara that some of the designs in Inditex had been used illegally. jeans SKINZY-SP From Marni to Diesel and Fusbet sandals, a process that was being won by the Italian company, the Spanish firm was forced to withdraw the indicated products and pay $235 for the affected products and which was used as evidence in the sentence. was used in.

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Facing these matters are projections that create challenges and opportunities for fashion brands. one in study of McKinseyThe firm states that among the executives it surveyed from the fashion world, 30 percent Among them rated supply chain and inventory management as its top challenge. 14 percent was concerned about the stability and 10 percent To recover from a health emergency.

32 percent Given these figures and cases shown and appreciated by the digital medium as an opportunity, the role of design in fashion is vital, for brands to explode with power in their communications, protecting intellectual property is fundamental, There’s no other way to stand out in this apparel,

Nation World News Desk
Nation World News Desk
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