Zara went one step further and premieres of TikTok Shop, which will allow users -Currently, UK only– buy your clothes directly through this platform, according to Retail Gazette. The fashion brand of the Inditex group sells a selected edition of his clothing range for women, children and men. Items are available in various sizes and users can scroll down the listing page to view more images.
Thanks to its partnership with TikTok Shop, Zara can directly tag products in your videos, meaning users no longer need to exit the app to purchase the item. Entry to be sold on TikTok occurs when Zara changed its marketing strategy, with the online product appearing more in the style of user-generated content than a traditional editorial style.
The brand of Inditex close to 10 million followers on TikTok, with more than 36 million likes on his videos. With that basis, Zara decided to bet more on this social network, allowing users the opportunity to buy clothes through the platform.
By your side, in recent months, TikTok has expanded its store offering including the launch of a new category of technologically refurbished products for users to buy second-hand mobile phones and tablets.
Also, in August, TikTok unveiled a new logistics program for UK sellers, designed to make it “easier” for merchants to sell their products in the store. The service Fulfilled by TikTok (FBT) It takes care of “time-wasting” logistics so entrepreneurs can focus on other areas of their business.