Millennial moms shop online five to six times a month, with looking for products for their little ones that will inspire them the most. And for many mothers, the pandemic is a turning point, the watershed where they start making more purchases online, participating in digital communities at the same time, maintaining these behaviors despite to return to normal. Practical HE ecommerce became a perfect ally for these mothers who combine their motherhood with different roles, who seek balance between their professional life, home management and motherhood.
Always, the Millennial moms are the ones reading, criticizing, rating and writing reviews for brands, regardless of their good or bad experiences. At the same time, they know the commitment and quality of the brands they consume, especially because in consumption they see another way to find people whose opinions and lifestyle they agree with.
“Mom, dad, will you buy this for me, will you buy this for me, please, please, please?”
Children are an important target for brands, especially because of their influence on family purchases. If a child asks for a certain toy 37 times a day for a week, there high percentage of the probability that it will be purchased according to information from Neozink.
This is how many brands are betting on animated characters at the moment, such as Zara and the new Bluey collection.
https://twitter.com/OfficialBlueyTV/status/1700162084346921316?ref_src=twsrc%5Etfw
while another brand that also chose an animated character This is Tommy Hilfiger with his collection of Disney x Tommy. This new collection has more than 90 pieces, including sweaters, pleated skirts, sweatshirts, jackets, and more.
https://twitter.com/CVS_ERA/status/1673985252421943296?ref_src=twsrc%5Etfw
This time Ads reach children faster thanks to applications such as YouTube, Instagram and TikTok so this set of strategies used by market experts to attract the target audience (children) is now being helped by the Internet world.
That’s why one of the keys to success in creating intimacy with children is doing selling of products through different channels that the Internet and television are the favorites, thanks to the fact that children often consume them, even when watching their favorite cartoons on TV or on platforms such as YouTube.
