Tuesday, August 9, 2022

Zurich’s Brasserie Federal must change its logo

Due to Swissness rules

Brasserie Federal should change the logo

Since the Swiss coat of arms is emblazoned on the logo, Zurich train station restaurant Brasserie Federal had to change its logo. It is expensive for the operator.

On which Switzerland is written, Switzerland should also be written on it. This is the basic idea behind the Swissness bill, which was agreed to by Parliament almost ten years ago. Violations often involve manufacturers overseas hoping to gain more confidence in the alleged Swiss origins of their products.

But now it is the Brasserie Federale’s turn at Zurich Central Station, as the “New Zürcher Zeitung” reports. Because the logo of the former station buffet has a Swiss coat of arms. However, since 2017 it is forbidden to use a Swiss cross on a triangular shield for commercial purposes.

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